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Vimeo announced a new service today: Vimeo Pro. For $199, you get everything you get 250,00 views a year, 50GB of storage, privacy, custom domain, custom players, branding, automatic resolutions on the fly from mobile devices to 1080p. I've been using Vimeo Plus ($60) professionally for years for the quality HD, fast encodes and the control over the look of your pages. More recently, I've been working in a corporate environment where I need to give various people around the world password-protected private access to videos for approval and delivery of the source, and Vimeo Plus is ideal for that and is the only solution I've found that does it all. You can restrict access with YouTube, but not allow downloads. You can let people download private files via GoogleDocs, but previewing video files on the fly is spotty and storage space is limited. Likewise with DropBox, private FTP, YouSendIt, et. al.: These all have flaws that Vimeo Plus solves.
Vimeo Pro ($199)adds a layer of professional presentation to the package, which for boutique production houses and even shooters looks like a real advantage. With Vimeo Plus ($60), you get a generic Vimeo page that you cab customize a bit with your own logo and color scheme, but it's still a vimeo.com page. Vimeo Pro will let you completely brand your page and even point it to a custom domain, entirely hiding vimeo if you want to. This might sound like a vanity feature to some, but for marketing/branding/professionalism, it can be necessary. I know I had a situation where we needed to present a video for approval to a high-end client (Ringo Starr) not long ago and the vimeo.com page was a stumbling block for some of the folks on the marketing team. I ended up creating a quick-n-dirty custom webpage with the vimeo videos embedded in it, but it was, well, quick. And dirty. Hopefully a situation like that will pop up again soon so I can get my boss to pop the $139 upgrade to Vimeo Pro.
References:
http://vimeo.com/blog:430 |