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Written by D. Eric Franks
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Thursday, 25 June 2009 21:01 |
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Another milestone has been passed on the transition to broadband Internet video on demand programming: the Simpsons makes more money per viewer on Hulu than it does on FOX. Granted, if overall viewership is lower on Hulu than it is on the broadcast network (it is), then the traditional distribution method is still making FOX more money than Hulu (also true), but I still think this is a significant "proof of concept" for advertisers and industry executives. The numbers are pretty dramatic, however: estimates are that a typical Simpsons' ad on television generates $30 per 1,000 pairs of eyeballs (3¢/person), vs. $60 on Hulu. Are advertisers finally realizing online ads have higher "click through" rates (esp. since TV has a zero measurable click through)? I don't know. This isn't quite new "news" (Cost Per Thousand views for online ads has been higher than television for a while now), but I for one welcome our new Hulu Overlords.
References:
* D’oh! Simpsons Worth More on Hulu Than on FOX, Salon.com
* Loyal ‘Simpsons’ Fans Fetch Higher Ad Rates on Web, Bloomberg.com
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