I've been ranting about 3D for some time now (poor quality, gimmicky at the expense of story, yet another fad), but a big player in the industry has come out with a fairly definitive slam today on Gizmodo.

His (or her - it is anonymous, so take it for what it is) main points: (1) Avatar looked great but, (2) most 3D is fake 3D or 3D from 2D source and (3) it is too dark, besides (4) simply looking like crap and is really just (5) a "scam" by the studios to get people into the theaters, either to watch a converted movie a second time or because movies at home aren't 3D. Yet.

I for one hope this marks the beginning of the end of this iteration of the 3D movie craze, but with major theater hardware upgrades and manufacturers looking to sell us all new televisions even though it seems like we just bought new 1080p TVs last year, I anticipate 3D will NOT go away.

References:
* The Movie Studios' Big 3D Scam