| Apple Kills the Disc |
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| Written by D. Eric Franks | |||
| Monday, 26 July 2010 09:12 | |||
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Not that there's any reason to panic. I still burn discs professionally every day, although I am gradually converting clients around the world to the idea that delivering video via sites like Vimeo is better in terms of quality and more convenient in terms of viewing and actual delivery. Even so, some clients still want a disc, which is fine, because the DVD standard was locked down a dozen years ago and hasn't changed - being a standard and all. Which would raise the question: What could Apple do to update iDVD and make it better? The answer is, uh, well, nothing really. It's always been the best, easiest to use, most attractive consumer-level DVD authoring app around. So if you need to burn discs, find an old copy and use it. If you really need to. And most people don't, thanks to GooTube, et al. Why share your video one disc and one person at a time, when you can share it with everyone? And that brings us back to Apple's strategy. iTunes. Apple TV. No more iDVD. And rumors of a new app in the iLife 11 suite. What could it be? Here's my prediction: iLife will have an Internet publishing app that will automatically handle all the nastiness of encoding and uploading with a click or two. Deeply integrated with iTunes, Apple TV, the iPad and iPhone, the app will be magical and revolutionary. OK, it won't be either, but it'll definitely be sexy, fun-to-use and the best video publishing app around. Only one question: What will Apple call it? (Post your guess in the Comments below.) References:
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Sure, we knew the disc (DVD, Blu-ray) had a death sentence for a half dozen years now. All through the HD disc format wars (Remember HD-DVD vs. Blu-ray?), I steadfastly maintained that even those superior formats were already dead men walking. Apple has quietly agreed, not so much in print, but by their actions, specifically by not supporting Blu-ray. Now the course is even more clear, as Apple prepares to announce iLife 11, which is the company's lifestyle suite of multimedia apps, only this time it'll be without iDVD (at least according to |
Apple Kills the Disc
Jul 26 2010 21:31:14 This thread discusses the Content article: Apple Kills the Disc
I can see the point. Apple wants everyone to be on AppleTV, iTunes, etc. But where I work, the back-up system was started before I worked here and all the projects are backed up to plane old standard DVDs. I do mainly 30 second spots, so if I can fit the project onto a DVD or 2 in most cases. So I was planning on switching to HD and burning the projects onto Blu-ray DVD. But what now? Apple is never going to put a Blu-ray superdrive on their new computers? I am the only videographer here, we do mostly print and the designers can put a lot of their work onto CD's for the clients. I know this may seem old school to a lot, but we are in a small market and don't have the budget to switch the whole system around for our whole company, especially when sales are down due to 'the economy'. |
#3343 |
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Re:Apple Kills the Disc
Jul 26 2010 21:35:41 Also, we even deal with people who don't have computers or Internet access at all.
We did a call in radio ad a couple months ago where we set up 5 people to call a special phone line that was hooked up to record voice overs and produce a radio testimonial. At least 3, maybe even 4 told our Sales person they didn't have internet access or email as our sales person was going to email his instructions for the phone line, so they could just call and put all the numbers in at once instead of having to explain to everyone what to do separately. |
#3344 |
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Re:Apple Kills the Disc
Jul 27 2010 03:14:53 R1ck,
I'm there too in many ways. I work in rural Ohio, where broadband internet is still patchy. Unless the people I know here are videophiles like me, they've probably never heard of Vimeo, and don't understand why the Family Video store just closed down. The whole idea of internet television is a fun novelty to them, and Apple is just another computer company out there with funny commercials. But Apple has never (ever) marketed itself to that crowd, so I know they aren't worried about it. Personally, I'll stick with a PC (still my fav) and its DVD burning ways for the time being. As for a name for a slick new Apple product that edits video and posts to the internet. . . what about iStory? |
#3346 |
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Re:Apple Kills the Disc
Jul 27 2010 21:50:17 iStory... I like it. The rumor mill believes I am completely wrong about the app, however, and that it's gonna be an iTunes streaming music product.
I hear you on the backup thing, but even with cheap DVDs, hard disks are still the cost/gigabyte (5-cents per) champion for massive backups. Not that it's a bad idea at all to backup projects that fit to DVD (or two), but Blu-ray is prohibitively expensive, at least for my budget. |
#3347 |
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